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To ensure the success of this exciting partnership with Target, we worked closely with GameFlo to prepare their Direct-to-Consumer (DTC) site for a significant influx of traffic and to enhance their marketing efforts. Here’s a behind-the-scenes look at what we did:
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We conducted a thorough audit of GameFlo’s website to ensure consistency in design elements. This included matching colors, typography, and button styles to create a seamless and cohesive user experience between the company's primary site and e-commerce site.
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We revamped the landing page for their product, articulating the differences and value of their extended product line. This update also allowed us to highlight the exclusive game offered at Target. Customers can now receive a QR code to scan, learn more about the game, and access online resources.
We updated the homepage design to feature Target branding prominently. Specific call-to-action (CTA) buttons were added to drive traffic to the Target landing page, ensuring visitors are directed to the right place for purchasing PICKUP Basketball.
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Our team implemented an effective SEO strategy to ensure GameFlo ranks high on search engines, driving organic traffic to the site. We also developed engaging content that highlights the unique features and benefits of PICKUP Basketball, attracting potential customers.
We designed and executed integrated marketing campaigns to create buzz around the Target launch. This involved a mix of social media promotions, email marketing, and influencer partnerships to reach a broader audience.
We revamped the checkout process to make it as seamless and user-friendly as possible, reducing cart abandonment rates and improving conversion rates.
We set up advanced analytics and tracking tools to monitor the performance of the site and marketing campaigns. This allows us to make data-driven decisions and continuously optimize for better results.
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