We developed a new e-commerce website for qualiTEA using Webflow, featuring over 20 products with detailed pages highlighting ingredients, instructions, and benefits. Rich images were created to complement each product, enhancing the marketing content and aiding purchase decisions. We implemented a variant structure allowing subscription sales, fostering recurring customer relationships. Our collaboration included strategizing their direct-to-consumer approach to complement their growing Amazon presence and integrating apps for an affiliate program, customer reviews, subscriptions, and rewards. We connected a Klaviyo strategy to automatically provide subscribers with discount codes and specials. Additionally, we created a blog with recipes, resources, and tips, linked to their social media and email marketing to enrich the customer journey with interactive content and product education.

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